Digital work rooted in emotion

Big Hearts + Bold Ideas build compelling digital experiences.

Our Expertise

BRAND CREATION
Innovation, product and service design
User Research and ethnography
Ideation
Product strategy
Prototyping
User experience design
User interface design
BRAND EXPRESSION
Commerce
Content strategy
Web development
Content creation
Optimization
Retail architecture
BRAND EXPERIENCE
We Build :
Websites
Mobile and tablet applications
Augmented Reality (AR) experiences
Virtual Reality (VR) experience
With integrated personalization and analytics

The next evolution of digital experiences

The physical and the digital are merging
Today's customer journeys alternate between the physical and the digital with an unparalleled expectation of continuity.
Lines of distinction have faded between B2B and DTC experiences
Client expectations towards any product or service are always the same: excellence, efficiency, transparency and consistency.
The user interface is the brand
In a world where expertise is increasingly commoditized, engagement is what sets successful brands apart. Organizations that focus on engaging their clients and employees are more successful overall.

Technology

Mobile
Web
Voice
Wearable
Chat
Display
API
XR/AR/VR

Experience
Bold ideas anchor every crafted experience.

We use a variety of headless solutions like Next.js on Vercel, React, Vue.js/Nuxt.js on Netlify.
Personalization
We use human insights, business data, analytics and artificial intelligence to create personalized user experiences.

We deploy a variety of digital marketing solutions like Google Analytics, Google Tag Manager, VWO, Sitecore CDP and Sitecore Personalize.
Applications
- Create and manage digital content
- Sitecore
- Optimizely
- Storyblok
- Webflow
- Contentful
- BigCommerce
- Shopify
Infrastructure
We provide fully managed services, hosting and monitoring, including 24/7 support.

Our expertise covers Azure and AWS.

Our Work

Atelier La Presse

B2B & Creativity

La Presse launched Atelier, a new brand targeting agencies and communication experts. Atelier’s creative B2B website showcases La Presse's expertise and generate leads.

Webby Awards: Honoree
Awwwards: Honorable Mention
FWA: Site of the Day
CSS Design Awards: Special Design Kudos, Best Innovation, Best UX Design, Best UI Design

IDEA: Bronze in Produits et Expériences Numériques

Sid Lee

Sid Store: E-commerce X Culture

The Sid Store is the result of a cross between culture, storytelling and e-commerce that immortalizes our history of ideas, obsessions and extracurricular activities. A seamless blend of content and commerce, the site balances exciting visual elements and animations with industry best practices to ensure usability.

Awwwards: Honorable Mention

IGA and the Fondation Charles-Bruneau

Tough Cookies: The Game

In collaboration with the Fondation Charles-Bruneau, IGA created TOUGH COOKIES: THE GAME to help children with cancer. The mobile game, designed entirely by children and built by Sid Lee, raised funds for cancer research through the purchase and scanning of temporary tattoo characters.

One Show: Shortlist in Gaming - Gaming for Good
One Show: Shortlist in Health & Wellness - Online & Mobile
One Show: Merit Award in Gaming - Gaming for Good
IDEA: Gold and Coup de Coeur in Produits et Expériences Numériques

IDEA: Silver and Bronze in Création
FWA: Site of the Day

Fondation Dr. Clown

Tap to Donate

Tap to donate. The Dr. Clown Foundation tapped on its most powerful symbol, a clown nose, to create a new playful way to donate. Thanks to a NFC chip inside the nose, you can now give $2 faster than you can find spare change, using Apple Pay or Google Pay. Frictionless Dr. Clown magic!

Webby Awards: Shortlist in Expérience Marketing
Marketing Awards: Shortlist in Public Service
IDEA: Bronze in Produits et Expériences Numériques